Positioning & Messaging
Positioning frameworks, audience research and segmentation, value proposition, messaging architecture, voice and tone.
Positioning frameworks, audience research and segmentation, value proposition, messaging architecture, voice and tone.
Brand narrative, category positioning, launch strategy, campaign development, sales and pitch materials.
Partner strategy, program design and launch, creator and ambassador programs, co-marketing, outreach materials.
Website strategy and copy, SEO and AI search, landing pages, lead magnets, email sequences, analytics.
Author, former Vice Chair, GE
“As GE’s Chief Marketing Officer, I was impressed by Ashley’s strategy and creative thinking. I’ve long admired Ashley’s strategic mind.”
About
I’m Ashley Louise. I’ve spent over 15 years in marketing and strategy for tech startups, major brands, and my own bootstrapped startup.
My wife Claire and I co-founded Ladies Get Paid, and built it from nothing to 50,000 members and seven figures in revenue. Our work was featured in the New York Times, the Wall Street Journal, and on Good Morning America. Before Ladies Get Paid, I ran biz dev and partnerships at Vimeo and IAC.
I was a founder before I was a consultant, so I know how to get things done quickly without you having to manage me. I handle my stuff so you can focus on yours.
I live in LA with Claire, our twins Raphael and Antonia, and our cat Phoebe. Raphael was born with complex congenital heart disease — the most common birth defect in the US. I spend some of my free time advocating for increased research funding and awareness.
Thirty minutes. We figure out what’s not working and whether I can help.